4.11 - 1251 ratings - Source

Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.a€œI am a PCa€a€”the egalitarian response to Apple that Microsoft has settled on for its ongoing campaigna€”has worked well to lift PC ... advanced (Brad Stone, a€œIn Campaign Wars, Apple Still Has Microsofta#39;s Number, a€ New York Times, February 3, 2009, ... The Copacabana Shot, a€ video, YouTube, uploaded February 11, 2010 , =IBMKyNJvNV8. 15. ... Ambidextrous CEO, a€ Harvard Business Review, June 2011, 75, 1.

Author:Grant David McCracken
Publisher:Harvard Business Press - 2012


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