Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.aI am a PCaathe egalitarian response to Apple that Microsoft has settled on for its ongoing campaignahas worked well to lift PC ... advanced (Brad Stone, aIn Campaign Wars, Apple Still Has Microsofta#39;s Number, a New York Times, February 3, 2009, ... The Copacabana Shot, a video, YouTube, uploaded February 11, 2010 , www.youtube.com/watch?v =IBMKyNJvNV8. 15. ... Ambidextrous CEO, a Harvard Business Review, June 2011, 75, http://hbr.org/2011/06/theambidextrous-ceo/ar/ 1.
|Author||:||Grant David McCracken|
|Publisher||:||Harvard Business Press - 2012|