Cunningly Clever Marketing

Cunningly Clever Marketing

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The Inside Secrets of a Marketing Legend Andrew Wood ... Instead, you must leverage off existing beliefs or create a new product or service not shaped by existing notions. ... Nissan did the same thing with Infiniti, spending millions on a new name because they knew that Nissan was not a name that people would associateanbsp;...

Title:Cunningly Clever Marketing
Author:Andrew Wood
Publisher:Cunningly Clever - 2009-01-01


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