For example, the unboxing experience of the iPhone helps reinforce Applea#39;s branding as being cutting edge, clean, and easy to use; see Figure ... This would lead to product returns, calls to customer support (see the next section), and a poor experience. But reprinting all the manuals to fix the problem would also be costly.
|Title||:||Customer Analytics For Dummies|
|Publisher||:||John Wiley & Sons - 2015-01-16|