Customer Analytics For Dummies

Customer Analytics For Dummies

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For example, the unboxing experience of the iPhone helps reinforce Applea#39;s branding as being cutting edge, clean, and easy to use; see Figure ... This would lead to product returns, calls to customer support (see the next section), and a poor experience. But reprinting all the manuals to fix the problem would also be costly.

Title:Customer Analytics For Dummies
Author:Jeff Sauro
Publisher:John Wiley & Sons - 2015-01-16


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