Customer and Business Analytics

Customer and Business Analytics

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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.... Process Model . . . . . . . . . . . 20 The R Projecta#39;s Comprehensive R Archive Network (CRAN) The Entry Page into the Comprehensive R Archive Network ( CRAN) . ... Mac OS X X11 Tcl/Tk Download Page . ... The Tcl/Tk Installation Wizard .

Title:Customer and Business Analytics
Author:Daniel S. Putler, Robert E. Krider
Publisher:CRC Press - 2012-05-07


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