Customer Bonding

Customer Bonding

4.11 - 1251 ratings - Source

A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty.Others, like the Wally Byam Caravan Club, for owners of Airstream trailers and motor homes, are largely member managed, but receive funding and other support from the manufacturer.2 Regardless, the communities commonly rally aroundanbsp;...

Title:Customer Bonding
Author:Richard Cross
Publisher:N T C Business Books - 1996-03


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