As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizationAs financial and marketing performance.Leukaemia CARE, Cancer Research UK, and the British Heart Foundation. ... According to Adkins (2005) more than 1000 organisations have introduced co- branded or affinity credit cards in order to ... retrieved 1-24-2012), and the Bank of Scotland and the NSPCC card and the Halifax Visa Charity Card (Adkins, 2005).
|Title||:||Customer-Centric Marketing Strategies: Tools for Building Organizational Performance|
|Publisher||:||IGI Global - 2012-11-30|