Provides advice for managers on using information technologies to learn about their customers and to use that data to build a successful businessSurprisingly, the highest margin per visit came not from Lexus and Acura owners but from owners of sport utility vehicles (Jeep, Bronco, etc.) and (we are nof making this up) Hyundai owners. Frequency of visits was, less surprisingly, related toanbsp;...
|Author||:||Robert Edwin Wayland, Paul Michael Cole|
|Publisher||:||Harvard Business Press - 1997|