Customer Loyalty Programmes and Clubs

Customer Loyalty Programmes and Clubs

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For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.Thus, Swatch customers are immediately exposed to the club. All watches include a reply coupon within the guarantee manual. The club then sends information and an application form to these interested customers. All product catalogues andanbsp;...

Title:Customer Loyalty Programmes and Clubs
Author:Stephan A. Butscher
Publisher:Gower Publishing, Ltd. - 2002


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