Customer Retention in the Automotive Industry

Customer Retention in the Automotive Industry

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Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen ProduktqualitAct, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.Car brand loyalty is indeed important for members of the distribution chain, dealers benefit largely from repurchase patterns. Successful car dealers like Longo Toyota in the U.S.A. claim an 80% share of their sales are directly or indirectlyanbsp;...

Title:Customer Retention in the Automotive Industry
Author:Michael D. Johnson, Andreas Herrmann, Frank Huber, Anders Gustafsson
Publisher:Springer Science & Business Media - 2012-12-06


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