Data-Driven Marketing

Data-Driven Marketing

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With $17 billion in annual revenues, DIRECTV is a provider of satellite-based television services, founded in 1994 by Hughes Electronics. ... The analysis follows the previous section, but DIRECTV took its marketing and customer service to the next level with an ... The phone call resulted in the sale of a small business checking account, credit card, and line of credit. ... With $14 billion in annual revenues, the bank is the number one retail bank in Australia, and in 2008 NAB won aanbsp;...

Title:Data-Driven Marketing
Author:Mark Jeffery
Publisher:John Wiley & Sons - 2010-01-29


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