A valid test of the programa#39;s effectiveness requires comparing two groups of customers that are similar in every way ... One online retailing company found that adding a box where customers could enter a discount coupon code reduced theanbsp;...
|Title||:||Data Mining Techniques|
|Author||:||Gordon S. Linoff, Michael J. A. Berry|
|Publisher||:||John Wiley & Sons - 2011-03-23|