Data Mining Techniques

Data Mining Techniques

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A valid test of the programa#39;s effectiveness requires comparing two groups of customers that are similar in every way ... One online retailing company found that adding a box where customers could enter a discount coupon code reduced theanbsp;...

Title:Data Mining Techniques
Author:Gordon S. Linoff, Michael J. A. Berry
Publisher:John Wiley & Sons - 2011-03-23


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