Study Context The firm advertises a toll-free number that customers can call to get an appointment with a service provider. ... Typically, the representative tries to connect the customer to the service provider directly by phone to minimize delay, anbsp;...
|Title||:||Decomposing the Effects of Direct TV Advertising|
|Author||:||Gerard J. Tellis, Rajesh Chandy, Pattana Thaivanich|