Delighting Your Customers

Delighting Your Customers

4.11 - 1251 ratings - Source

It takes ten times as much investment to obtain business from a new customer as it does to generate more revenue from existing customers. This practical guide advises companies and organizations on how to implement a customer service strategy that should keep customers coming back. It presents case studies, research findings, quizzes and checklists to help companies re-evaluate their own customer care and retention policies.Key result areas Examples of typical organisational key result areas are: 1 Financial control management 2 Marketing sales 3 Operations 4 People 5 Customer service 6 Manufacturing 7 Distribution 8 Research and development. EXERCISEanbsp;...

Title:Delighting Your Customers
Author:Susan Nash, Derek Nash
Publisher:How To Books Ltd - 2001


You Must CONTINUE and create a free account to access unlimited downloads & streaming