In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the worldas six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applicationsanot just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good an magnetic; how what you donat see can make or break a product; the art of transforming fence sitters into customers; why thereas no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage). From the Hardcover edition.It closely resembled the Kindle, but added a small color touch screen below the E Ink display as an input device. The Nooka#39;s content source was the vast bookstore of Baamp;N.com, second in size only to Amazona#39;s. In March 2010, Apple weighed in ... Apps for both the Nook and Kindle bookstores are available, giving the iPad access to a larger array of e-books than any other device. By the end of 2010, moreanbsp;...
|Author||:||Adrian Slywotzky, Karl Weber|
|Publisher||:||Crown Business - 2011-10-04|