Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.Though still a distinct number two to Kindle, the Sony entrant now enjoys its own steady stream of demand. ... Apps for both the Nook and Kindle bookstores are available, giving the iPad access to a larger array of e-books than any other device. ... shocks Americans experience when visiting Europe comes when helping to make afterdinner coffee in a frienda#39;s apartment, whether in Paris, Berlin or Rome.
|Title||:||Demand: Creating What People Love Before They Know They Want It|
|Author||:||Adrian Slywotzky, Karl Weber|
|Publisher||:||Hachette UK - 2011-10-27|