Demystifying Business Celebrity

Demystifying Business Celebrity

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Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business studenta€™s bookshelf and will be informative reading for all those with an interest in business and management.Reproduced with permission from Time Inc. Interestingly enough, Forbes does not even count Gates as a celebrity, placing him instead on a separate list of top billionaires. ... With $62 billion in his pocket, Warren Buffett is the wealthiest person in the world as we write this sentence, but he ... But their emphasis on the name of the celebrity points towards the way that they use the term a€œvisibilitya€ to refer toanbsp;...

Title:Demystifying Business Celebrity
Author:Eric Guthey, Timothy Clark, Brad Jackson
Publisher:Routledge - 2009-09-10


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