Design Like Apple

Design Like Apple

4.11 - 1251 ratings - Source

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--Arfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.It is now part of Apple lore that Jobs wanted the company to write its own apps and initially strongly resisted allowing ... There is a huge aftermarket for cases, headphones, speakers, car chargers, credit card readers, docks, and morea€”all ofanbsp;...

Title:Design Like Apple
Author:John Edson
Publisher:John Wiley & Sons - 2012-06-12


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