Designing and Executing Strategy in Aviation Management

Designing and Executing Strategy in Aviation Management

4.11 - 1251 ratings - Source

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.Strategic objectives are those objectives that are directed toward issues like market position, product quality, customer service, geographic coverage and cost reductions. They are essential to attaining and sustaining the companya#39;s competitiveanbsp;...

Title:Designing and Executing Strategy in Aviation Management
Author:Dr Triant G Flouris, Professor Sharon L Oswald
Publisher:Ashgate Publishing, Ltd. - 2012-10-01


You Must CONTINUE and create a free account to access unlimited downloads & streaming