Destination Benchmarking

Destination Benchmarking

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Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.Overall standards of cleanliness, bedroom decor and furnishings, and the quality of beds were among the common weaknesses identified ... British Industry carried out a benchmarking survey among UK, German and French hotel businesses.

Title:Destination Benchmarking
Author:M. Kozak
Publisher:CABI - 2004


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