The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques.For credit cards, we usually start by taking net profit before taxes for calculating the various profitability indicators. The standard practice in many industries is to use EBITDA - earnings before interest, taxes, depreciation, and amortizations.
|Title||:||Developing and Managing a Successful Payment Cards Business|
|Author||:||Jeff H. Slawsky, Samee Zafar|
|Publisher||:||Gower Publishing, Ltd. - 2005-01-01|