Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.It is the authora#39;s view that most attractions are a classic example of this idea that the product is in fact a product / service mix. Although primarily intended to cover the hospitality industry product, the following definition is equally applicable toanbsp;...
|Title||:||Development and Management of Visitor Attractions|
|Author||:||John Swarbrooke, Stephen J. Page|
|Publisher||:||Routledge - 2012-05-23|