Dictionary of Media and Communication Studies

Dictionary of Media and Communication Studies

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No student of media, communication and cultural studies can afford to be without the new edition of Watson and Hill.... David Ogilvy, Ogilvy on Advertising (Prion, 2007); Vance Packard, The Hidden Persuaders (Ig Publishing, 2007 edn with introduction by Mark ... publishing material or expressing views which might be detrimental to consumerist interest, companies pull out their expensive advertise- ment ... On facebook, Bebo and myspace, in tweets and in ... Advertising Standards Authority (ASA) Inde- pendent body set up by the advertising industry to police rules incorporated in advertising codes.

Title:Dictionary of Media and Communication Studies
Author:James Watson, Anne Hill
Publisher:A&C Black - 2006-05-26


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