Differentiate or Die

Differentiate or Die

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.The dominance of the worlda#39;s number one razor blade maker revolves around its high-tech razors and cartridge systems. When an ... Cards. Visa has dominated the credit card world by taking possession of the attribute of being a€œeverywhere.

Title:Differentiate or Die
Author:Jack Trout, Steve Rivkin
Publisher:John Wiley & Sons - 2010-12-28


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