Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.1.2 it already became clear that 56 % of the CMOs felt insufficiently prepared to take over the responsibility for the ROI. ... Both value contributions must be put into balance because otherwise, no company can survive in the long run (cf. Fig. 5.1). As a consequence, the important do ut des principle (i.e., aI give so that you might givea) must be taken into consideration with regard to the balance between theanbsp;...
|Author||:||Ralf T Kreutzer, Karl-Heinz Land|
|Publisher||:||Springer - 2014-09-19|