qThis book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decadesq--Provided by publisher.Anthony Hendrickson Creighton University, USA Trent Wachner Creighton University, USA Brook Mathews Creighton ... Mediaa#39;s initial reaction to digital technology was reactive in nature: How can we convert traditional processes to fit digital ... The authors identify five areas of potential inquiry: (1) What is a resource in the digital age and why does this matter? ... Computer and Electrical Engineering Science have proven amazingly robust in its delivery of astonishing productivity DOI:anbsp;...
|Title||:||Digital Product Management, Technology and Practice: Interdisciplinary Perspectives|
|Author||:||Strader, Troy J.|
|Publisher||:||IGI Global - 2010-09-30|