In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsivenManagement training marketing, 129A30 Manager adaptive employee changes, 182 Marketing, 3, 192A93 Marketing campaigns: ... Inc., 44, 98 Means-ends diagram, 23 Measurement and assessment, 8, 10; analysis and interpretation, 169A70; definition, 161; direct mail ... pot, a#39;a#39; 16 Mental_Floss (magazine), 112 Menu panel design, 52A53 Mercedes-Benz, 33, 87 Metrics: analysis and interpretation, 170;anbsp;...
|Title||:||Direct Marketing in Action|
|Author||:||Andrew R. Thomas|
|Publisher||:||Greenwood Publishing Group - 2007|