Direct Marketing in Action

Direct Marketing in Action

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In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsivenManagement training marketing, 129A€30 Manager adaptive employee changes, 182 Marketing, 3, 192A€93 Marketing campaigns: ... Inc., 44, 98 Means-ends diagram, 23 Measurement and assessment, 8, 10; analysis and interpretation, 169A€70; definition, 161; direct mail ... pot, a#39;a#39; 16 Mental_Floss (magazine), 112 Menu panel design, 52A€53 Mercedes-Benz, 33, 87 Metrics: analysis and interpretation, 170;anbsp;...

Title:Direct Marketing in Action
Author:Andrew R. Thomas
Publisher:Greenwood Publishing Group - 2007


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