Direct Marketing Management

Direct Marketing Management

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This revised teA—t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.Stanley Fenvessey reports that in the mid-1980s, UPS delivered about 94 percent of mail order shipments.9 Some firms ... Customer. Service. If all the fulfillment elements we have discussed thus far were always carried out perfectly, and if noanbsp;...

Title:Direct Marketing Management
Author:Mary Lou Roberts, Paul D. Berger
Publisher:Prentice Hall International (UK) - 1999


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