Disseminative Capabilities

Disseminative Capabilities

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Oppat analyzes cooperations in Product Development with a special focus on the Automotive Industry. The in-depth case studies conducted concentrate on joint car development projects between Magna Steyr, an Austrian-based company, and German-based BMW, Mercedes Benz, and Audi.Based on the research findings, this work provides managerial implications for all eight dimensions of DiC and, by deploying insights from the empirical investigations, outlines ways to develop them successfully.

Title:Disseminative Capabilities
Author:Kay Oppat
Publisher:Springer Science & Business Media - 2009-02-18


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