Praise for the Second Edition qMr. Hahna²s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.q aAndrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with DoaitaYourself Advertising a Promotion Now the most complete guide to doaitayourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of DoaItaYourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, youa²ll find triedaandatrue, lowabudget promotional tactics. With every chapter updated and expanded, this new third edition is betteraand more comprehensiveathan ever. Author Fred E. Hahn and expert contributors show you how to create successful highaimpact advertising on a limited budget using practical, timeatested techniques. This friendly and accessible guide explains each method step by stepawith concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads a Flyers, brochures, and invitations a Direct mail campaigns a Catalogs a Web sites a Eamail and Internet advertising a Teleservicing a Audiovisual materials a Publicity tools and techniques a And more!Fast Courteous Service AMERICAN aamp; IMPORTS Cats ac Ttucks ac. Majot Quattet- Page Ad T.G.D. Auto Air CondHioning aamp; Electnc Service ac Climate Control ac Manual A/C Systems ac Complete Auto Repair Fast ... Service Long Convenient Hours Open 6 days Monday-Satutday 7:30 AM - 7:30 PM 647-3990 101 MARINER WAYanbsp;...
|Title||:||Do-It-Yourself Advertising and Promotion|
|Author||:||Fred E. Hahn, Tom Davis|
|Publisher||:||John Wiley & Sons - 2003-04-03|