Do-It-Yourself Advertising and Promotion

Do-It-Yourself Advertising and Promotion

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Praise for the Second Edition qMr. Hahna€²s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.q a€“Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Doa€“ita€“Yourself Advertising a Promotion Now the most complete guide to doa€“ita€“yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Doa€“Ita€“Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, youa€²ll find trieda€“anda€“true, lowa€“budget promotional tactics. With every chapter updated and expanded, this new third edition is bettera€“and more comprehensivea€“than ever. Author Fred E. Hahn and expert contributors show you how to create successful higha€“impact advertising on a limited budget using practical, timea€“tested techniques. This friendly and accessible guide explains each method step by stepa€“with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads aˆ— Flyers, brochures, and invitations aˆ— Direct mail campaigns aˆ— Catalogs aˆ— Web sites aˆ— Ea€“mail and Internet advertising aˆ— Teleservicing aˆ— Audiovisual materials aˆ— Publicity tools and techniques aˆ— And more!Fast Courteous Service AMERICAN aamp; IMPORTS Cats a€c Ttucks a€c. Majot Quattet- Page Ad T.G.D. Auto Air CondHioning aamp; Electnc Service a€c Climate Control a€c Manual A/C Systems a€c Complete Auto Repair Fast ... Service Long Convenient Hours Open 6 days Monday-Satutday 7:30 AM - 7:30 PM 647-3990 101 MARINER WAYanbsp;...

Title:Do-It-Yourself Advertising and Promotion
Author:Fred E. Hahn, Tom Davis
Publisher:John Wiley & Sons - 2003-04-03


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