Do-It-Yourself Direct Marketing

Do-It-Yourself Direct Marketing

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In direct marketing, you dona€™t have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacona€™s acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaignsa€”at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channela€”from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing mediaa€”mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, qcombat-testedq direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. qOne of the best books Ia€™ve seen on how the small business person can use direct marketing€”Dr. William A. Cohen, author of Building a Mail Order BusinessRather than have to go to each search engine to list your site, several submission services are available to do the work for you. The services ... Listing your site with the popular search engines and generic directories is only the beginning.

Title:Do-It-Yourself Direct Marketing
Author:Mark S. Bacon
Publisher:Wiley - 1997-10-28


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