In direct marketing, you donat have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Baconas acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaignsaat a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channelafrom setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing mediaamail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, qcombat-testedq direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. qOne of the best books Iave seen on how the small business person can use direct marketing techniques.qaDr. William A. Cohen, author of Building a Mail Order BusinessRather than have to go to each search engine to list your site, several submission services are available to do the work for you. The services ... Listing your site with the popular search engines and generic directories is only the beginning.
|Title||:||Do-It-Yourself Direct Marketing|
|Author||:||Mark S. Bacon|
|Publisher||:||Wiley - 1997-10-28|