E-business and E-commerce Management

E-business and E-commerce Management

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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.An intranet- or extranet-based customer support database and stock management system integrated with a suppliera#39;s system ... part of methodologies such as Structured Systems Analysis and Design Methodology (SSADM), like the data flow diagram technique outlined in Bocij et al. ... manufacture, outbound logistics or distribution, and customer relationship management or sales and marketing activity.

Title:E-business and E-commerce Management
Author:Dave Chaffey
Publisher:Pearson Education - 2007


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