E-business research is currently one of the most active research areas. With the rapid advancement in information technologies, e-business is growing in significance and is having a direct impact upon ways of doing business. As e-business becomes one of the most important areas in organizations, researchers and practitioners need to understand the implications of many technological and organizational changes taking place. Advances in E-Business Research: E-Business Innovation and Process Management provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and practices, electronic communication adoption and service provider strategies, privacy policies, and implementation issues.Marketing management: Analysis, planning, implementation and control. ... Services marketing, people, technology, strategy (4th ed.). ... Retrieved December, 2005, from http://www.itenergi.com/kari_martinussen.ppt McCullough, D. (2002).
|Title||:||E-Business Innovation and Process Management|
|Publisher||:||IGI Global - 2006-12-31|