For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerceatechnology change, business development, and social issuesato provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet a American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and aInsight ona cases are new or updated.For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce.
|Title||:||E-commerce 2014, Global Edition, 10/e|
|Author||:||Ken Laudon, Carol Traver|
|Publisher||:||Pearson Higher Ed - 2014-09-04|