E-commerce & Information Technology in Hospitality & Tourism

E-commerce & Information Technology in Hospitality & Tourism

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The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. qE-Commerce and Information Technology in Hospitality and Tourismq contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Interneta€™s impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.Traditionally, customer service is performed from call centers, phone banks, or customer service representative offices. ... The following tools are used by the company for customer service: 3 E-mail _I E-newsletters J Mailing Lists J E-mail mailing lists J Discussion ... maiLcom), Yahoo (www.yahoo.com), and Hotmail ( www.

Title:E-commerce & Information Technology in Hospitality & Tourism
Author:Zongqing Zhou
Publisher:Cengage Learning - 2004


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