E-Commerce Usability

E-Commerce Usability

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Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.... check box 101a€“2; alignment 112 choice reaction time 62 cluster analysis 89 cognitive walkthrough 129a€“34, 164 colour coding, car park example 131a€“3 colour depth, and customera#39;s technical environment 58 see also environment commandanbsp;...

Title:E-Commerce Usability
Author:David Travis
Publisher:CRC Press - 2003-08-27


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