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The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.The cable companies solved their infrastructure issues early and can now focus on establishing valueadded services such as the following: ~ Video-on-demand a#39; CD-quality audio a#39; Online games available for download and purchase Each value-added service provides a ... than traditional cell phone networks. iphone users and laptop road warriors are leading the charge to popularize these 3G services.

Author:Judy Strauss, Raymond Frost
Publisher:Prentice Hall - 2009


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