Economics and the Business Environment

Economics and the Business Environment

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This text presents the essential principles of economics from a business perspective. It also has sections which highlight the relationship with other business disciplines, including globalization, business strategy, Porter's five forces, the product life cycle, and business ethics.The small square at the left of the diagram is Boeinga#39;s decision point (point A). If it had decided to build the 500-seater plane, we would move up the top branch. Airbus would now have to make a decision (point B|). If it too built the 500-seater anbsp;...

Title:Economics and the Business Environment
Author:John Sloman
Publisher:Pearson Education - 2007-11


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