Elements of Multinational Strategy

Elements of Multinational Strategy

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This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book merges managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics. It covers issues of central importance to firms that invest overseas: political risk, taxation, and expatriate assignment.Toyota can write a contract with the supplier that commits Toyota in advance to a certain price. ... 2 The information and quotes used in this example were derived from a€œCoke gets off its can in Europe, a€ by Patricia ... 3 The McDonalds 758 page operating manual has rules that 8.3 Problems with Spot Transactions 137 LXXI.

Title:Elements of Multinational Strategy
Author:Keith Head
Publisher:Springer Science & Business Media - 2007-08-30


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