I977, Zeithaml 198l) which results infdependence on different types of prepurchase informationl(Czepial I980, Kelly and ... Among suppliers of different types of industrial services, marketing research firms should rank at or near the top in termsanbsp;...
|Title||:||Emerging perspectives on services marketing|
|Author||:||G. Lynn Shostak|
|Publisher||:||Amer Marketing Assn - 1983|