Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.Ho Keat Leng holds a Bachelora#39;s Degree in Business Administration from the National University of Singapore, a Mastera#39;s Degree ... Noah Yang Hsu has worked in marketing since the 1970s, serving a variety of Taiwanese and North American companies. ... Marketing Research, New Business Development, Service Management, Financial Management, Principles of Management, and Applied English. Hsu has presented with numerous international sport management conferences.
|Title||:||Emerging Trends and Innovation in Sports Marketing and Management in Asia|
|Author||:||Leng, Ho Keat|
|Publisher||:||IGI Global - 2015-01-31|