Emotional Boosting

Emotional Boosting

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!-- Generated by XStandard version on 2013-04-18T08:31:23 -- Details matter! Hans-Georg HAcusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.Howto sell a Miele washing machine to the ears Assuming you goto anappliance storeto buy a new washing machine. You are almost bowled over by the unending amount of information; every washingmachine can do almost everything.

Title:Emotional Boosting
Author:Hans-Georg Häusel
Publisher:Haufe-Lexware - 2013-04-10


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