Emotional Design

Emotional Design

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By the author of qThe Design of Everyday Things, q this is the first book to make the connection between emotions and how people relate to ordinary objects--from juicers to Jaguars.The Casio aquot;G-Shockaquot; watch is pure behavioral design; efficient and effective, with no claims to beauty and low in such measures of reflective design as ... But consider the behavioral aspects: two time zones, a stopwatch, a countdown timer, and an alarm. ... Is it awkward to set the watch because it has but a single control ?

Title:Emotional Design
Author:Donald A. Norman
Publisher:Basic Books - 2005


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