The last essay departs from the traditional revenue-based modeling and looks at the profitability. The study is grounded in the resource based view of the firm and offers a hierarchical cross-classified model where in addition of movie-specific variables, profitability is linked to the production studio and the distributor. The results indicate that both production studio and distributor effects are significant in explaining profitability. In addition, cultural capital associated with remakes and sequels is associated with higher profits.... awards or nominations received by the cast members Significant positive relationship with opening week revenue, the ... Positive and Significant Influence on Revenue Neelamegham and 1999 0-1 Dummy variable representing whether oranbsp;...
|Title||:||Empirical Essays on Marketing Issues in Motion Pictures|
|Publisher||:||ProQuest - 2008|