For a free 30-day online trial to this title, visit www.sagepub.com/freetrial In the academic world, the term qscience communicationq refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology a as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information. Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views of scientists who do not believe that climate change has been caused by human activity be included alongside the views of those who do, in order to give a qbalancedq story, or does this mislead the public into thinking that both of these positions are equally accepted within the scientific community? The Encyclopedia of Science and Technology Communication provides information on the entire range of interrelated issues in this interdisciplinary field in one place, along with clear suggestions on where to begin the search for more. Geared towards undergraduate and graduate students in journalism, communication, mass communication, and media studies, as well as towards working journalists, public information officers, and public relations specialists, this encyclopedia introduces this vast, fascinating field while challenging the reader to question assumptions inherent in communication across disciplinary boundaries. Key Themes Associations and Organizations Audiences, Opinions, and Effects Challenges, Issues, and Controversies Changing Awareness, Opinion, And Behavior Critical Influences and Events Global and International Aspects Government Agencies (US) History, Philosophy, and Sociology of Science Important Figures Journal Publications Key Cases and Current Trends Law, Policy, Ethics, and Beliefs Major Infrastructural Initiatives Practices, Strategies, and Tools Professional Roles and Careers Public Engagement Approaches Theory and Research Venues and ChannelsThis rigorous, 3-hour course, which began in the fall of 2004, is an elective open to upper-level undergraduates and graduate students in all majors. ... Journalism MA http://journalism.unr.edu/graduateprogram This is a three-semester mastera#39;s program that focuses on using new media ... University of North Carolina at Chapel Hill (Program) School of Journalism aamp; Mass Communication MA ... journalism in a variety of media, including print, broadcast (television and radio), and online.
|Title||:||Encyclopedia of Science and Technology Communication|
|Author||:||Susanna Hornig Priest|
|Publisher||:||SAGE Publications - 2010-07-14|