This easy-to-read book prepares engineers to fulfill their managerial responsibilities, acquire useful business perspectives, and take on the much-needed leadership roles to meet the challenges in the new millennium. The book is organized in three parts: Part I reviews the basic functions of engineering management; Part II provides backgrounds in cost accounting, financial analysis, financial management and marketing management; and Part III readies the reader for exercising leadership in managing technologies through discussions related to engineers as managers/leaders, ethics, web-based tools, globalization and engineering management in the decades to come. For engineering professionals who have an interest in becoming managers and/or leaders in their field.262 purpose of, 260 segmentation flow diagram., 262 steps in, 260 Market standards, 109 Market to book ratio, 203 Market value, 198 ... 277 MarketSite, 381 Maslow need hierarchy model, 93. ... 113-114 Meeting time savers, 117 Mercata.com, 416 Mercedes, 122 Mercedes Benz, 269 Merck Pharmaceuticals, 499 Mercuryanbsp;...
|Author||:||Ching Ming Chang|
|Publisher||:||Prentice Hall - 2005|