Professors Baron and Shane pioneered the idea of a process perspective and approaching entrepreneurship through a multidisciplinary lens. The new second edition of ENTREPRENEURSHIP: A PROCESS PERSPECTIVE offers an even more current and comprehensive overview of all things entrepreneurial, delivering an applied and action-oriented presentation that couples solid theory with relevant examples. Teaching entrepreneurship based on the timeline of starting and operating a new business, the book focuses on the entrepreneurial process as it moves through several distinct phases: generating ideas and recognizing opportunities, assembling resources, launching the new venture, building success, and harvesting the rewards. At each stage, the authors analyze these processes along three dimensions, examining individual, group, and societal contexts. This process approach keeps students engaged and thinking about how to apply the principles learned to their own business ideas. Thoroughly updated, the new edition broadens its scope, adding a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on accounting principles important to entrepreneurs. A new chapter on growth strategies for new ventures is partnered with a chapter on managing new ventures for growth. New boxed features shed light on common myths and assumptions about entrepreneurship, and the text now includes cases written for each chapter, along with many other experiential exercises. With its multidisciplinary emphasis, solid theory, countless examples, and overall support package, this text provides everything instructors need to plan an intriguing, thorough, and practical course on entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Figure 10.9 To Minimize the Cost of Exploiting Opportunities, Entrepreneurs Often Franchise Selling the rights to use a ... like to exploit an opportunity to establish a chain of auto repair shops, each of which will require $500, 000 in equipment. ... A comparison between franchised and nonfranchised restaurants provides a good example of the difference between these modes of opportunity exploitation.
|Title||:||Entrepreneurship: A Process Perspective|
|Author||:||Robert Baron, Scott Shane|
|Publisher||:||Cengage Learning - 2007-02-13|