This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.The same exercise could be performed for a hybrid car venture, using miles per gallon instead of acceleration as one of the key dimensions. In that case, our mapping would show that Toyotaa#39;s Prius is a higher priced, higher mileage hybrid , relative to Hondaa#39;s Insight, which is about $8, 000 less ... The teama#39;s business model took a different approach, proposing a $10 per month per user subscription fee.
|Title||:||Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures|
|Author||:||Marc H. Meyer, Frederick G. Crane|
|Publisher||:||SAGE - 2010-12-07|