This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.Later, in Unit 3, you will learn how to evaluate financial data. ... you begin, make sure you know these key terms: ai A franchise is a license to operate a business by selling goods or services owned by a parent company. ai A franchisor is the parent company, the firm that owns the rights to the name of the company a for example, McDonalda#39;s Incorporated. ... Explain your answer. the individual units.
|Title||:||Entrepreneurship: Career Competencies in Marketing Series, Text-Workbook|
|Publisher||:||Glencoe/McGraw-Hill - 1990-04-13|