Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives of Corporate Social Responsibility. These essays are a product of reading and synthesising multiple peer-reviewed articles in the first year of the PhD Marketing qualification at the University of Ghana Business School. This book represents the depth of exposure and understanding gained through reading, as well as attending seminars and workshops in preparation for writing the actual PhD thesis. It is a must read for any PhD student who wishes to have a feel of what the first year of course work for a PhD in Marketing entails, as well as how the end product is most likely to look. Itas a celebration of a great first year in the PhD programme, and of many more successful years to come.Essays from a Marketing PhD is a product of many months of reading and writing academic material during the first ... the programme I came to the realisation that this journey I had embarked on was going to essentially change my life forever.
|Title||:||Essays from a Marketing PhD|
|Author||:||Sheena Lovia Boateng|
|Publisher||:||PearlRichards Foundation - 2014-03-12|