Scope and method of study. Information privacy in e-commerce is tied to concrete situations of information exchange. Current studies on information privacy in e-commerce primarily focus on the impact of privacy concern as a general personal trait, ignoring the potential influence of various situational factors such as emotions, Web site design, and information requested, among others. This dissertation investigates the impacts of such situation-specific factors on online shoppers' privacy perceptions and privacy behaviors when they are interacting with unfamiliar Web sites. These impacts are viewed through two different lenses; an affect-based lens and a cognition-based lens.The result of bootstrap sampling also shows that the interaction effect was not significant. ... situational factors, personal concern as a personal trait had a significant influence on privacy risk belief (p alt; 0.01, two-tailed) but was not significant foranbsp;...
|Title||:||Essays on Privacy Perceptions and Privacy Behaviors of Online Shoppers|
|Publisher||:||ProQuest - 2007|